Make your promos sound fresh
Ever stuck for a great promo text or idea? No matter what you try, you still come up with the same clichés? Why don’t you try to use the cliché to your advantage. Try to actually write the copy of the promo in that ‘un-original’ fashion. Then pick one element... read more
Creative ways to do music research
When you have little or no budget for music research (or your budget has just been tightened because of the recession) it’s tough to keep up-to-date on which songs test well with your station’s listeners. Of course you can keep on dreaming about cluster analysis and extensive auditorium library read more
The power of a Power Recurrent
How important is a Power Recurrent for your station? Do you really need such a category in your music scheduler or is it something trendy that you can easily do without? Of course the importance depends on your format but if you’re in AC, HOT AC or CHR you’d better... read more
What?…ProTools on Mac never crashes?
I sometimes find it a little bit frustrating to keep reading about ProTools users, their Macs and the fact that they ‘supposedly’ had their systems installed and NEVER experienced any crashes. Sssssyeah...right!!!! read more
Get caller audio fast
If you’re a producer you’ve probably noticed that the most time consuming task in the studio (behind your workstation) isn’t putting the pieces together for a great promo — it’s taking the time to find the pieces to produce that great promo. A few years ago, I remember my PD... read more
Getting the best from your Voice Over – Part 1
You’ve got a great Voice Over for your station’s imaging, but are you getting the best out of him or her? Here are some tips and tricks on how to take your Voice Over’s performance to the next level. 1. Be a psychologist – Everybody uses their voice during the... read more
Getting the best from your Voice Over – Part 3
You’ve got a great Voice Over for your station’s imaging, but are you getting the best out of him or her? Part 3 in a series of tips and tricks on how to take your Voice Over’s performance to the next level. 3. – The ‘radio’ read - One of......read more
Getting the best from your Voice Over – Part 2
You’ve got a great Voice Over for your station’s imaging, but are you getting the best out of him or her? This is the second post in a series of tips and tricks on how to take your Voice Over’s performance to the next level. 2 – Control how your......read more
Make your promos sound fresh
Ever stuck for a great promo text or idea? No matter what you try, you still come up with the same clichés? Why don’t you try to use the cliché to your advantage. Try to actually write the copy of the promo in that ‘un-original’ fashion. Then pick one element......read more
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