100% NL has a new slogan, 'Maakt Je Dag' (or 'Makes Your Day'), replacing 'De Beste Muziek van Nederland' (or 'The Best Music of the Netherlands'). In line with this positioning, PURE Jingles has created a new audio package.

With a weekly audience of 1.5 million, 100% NL has an important place in the hearts of listeners in the Netherlands. The station, featuring the best Dutch Pop and worldwide hits, is one of the country's best-known radio brands. It's part of Mediahuis ('Mediahouse'), which also owns other nationwide networks.

With 'Makes Your Day,' 100% NL aims to convey a good feeling, as marketing manager Ryan Dekker explains: "At 100% NL, we celebrate life, have fun, and are right in the middle of society, among the listeners. That is a feeling that goes much further than just mentioning our core of playing Dutch pop music. Makes Your Day fits extremely well with that philosophy of celebrating life."